The Pantone Color of the Year 2018 is an imaginative shade of purple – PANTONE 18-3838 Ultra Violet. This Pantone shade is an ode to what’s to come and the many things we can look forward to as time progresses.

A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future. – Pantone

As Pantone explains, Ultra Violet transports you immediately to the mysteries of the future. Aside from usually being linked to meditative practices, it is also a symbol of stepping outside the box and celebrating the uniqueness of all individuals.

Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets. – Pantone

Ultra Violet is energy and identity. This year’s Pantone Color of the Year is a representation of curiosity towards the limitless world, and an honoring of oneself and our capability to make a mark. Inventive, imaginative, and complex.

The Pantone Color of the Year 2018 Ultra Violet succeeds Greenery (2017), Serenity and Rose Quartz (2016), and Marsala (2015) as Colors of the Year. Each chosen color represents what’s ‘trendy’ in design now, as well as Pantone’s honest view on the needs of the world today.